Use this one marketing trick to increase your customers drastically.

In the dark and scary world of marketing, I see the same mistake happening over and over again. 

So you ask, what is this common mistake? It’s the belief that business owners from around the globe share “Everyone’s my customer.” or “They all want my product, they just haven't seen it yet.”.

I mean for you and I, it’s obvious there’s no one product everyone wants.

So why is it so many people share this mindset “Everyone wants to buy from me.”.

Well, what if I told you it isn't entirely their fault.

Think about it, day in and day out we are bombarded with adverts from the big dogs. Coca-Cola, Volkwagon, Adidas, what do all those companies have in common?

Hundreds of millions to spend on “brand building”.

The whole strategy behind this is if you see and remember the brand enough you’ll buy.

For example, you walk into a shop, you're presented with two choices, a bottle of unbranded ketchup or a bottle of Heinz ketchup, which one are you more likely to pick up?

“The Heinz of course” you say, remembering that one ad with Ed Sheeran!

So, if you’re the average guy, without hundreds of millions to spend on marketing, you must be screwed, right?

WRONG!

There is a solution. 

Sit tight because we’re about to jump in the deep end…

Jim Rohn’s story

Before I reveal the secret sauce, let me tell you a short story about a man named Jim Rohn.

Jim was a pretty popular guy, an American entrepreneur. He toured around America giving seminars and speeches.

One day, he noticed the overwhelming majority of his audience were adult males with military crew cuts. 

After releasing this he hatched a plan. 

The very next day, he visited all the barber shops around town. He asked each one for a list of addresses from customers who regularly get crew cuts.

With this newfound information, he mailed a promotional letter to every address on his list, offering a special discount for his seminar. This drastically increased his response rate to his letters.

 What’s the moral of the story? 

There’s always a bias, you just have to open your eyes to see it.

My story

I kept on getting told

“Don’t try sell shoes to people without feet.”

I didn't listen and learnt a valuable lesson…

Picture this, One year ago, I was a young 15-year-old entrepreneur, brimming with enthusiasm, my freshly printed flyers in my hand, ready to go out and show the world my new grass-cutting business.

Little did I know, I was entering the competitive world of marketing and about to learn a lesson I would never forget.

I printed 500 flyers and spent the whole week putting them through everyone's letterbox, no matter if their grass needed cutting or not.

I got 5 new customers. Sounds good on paper, but I could have got the same results, with just 50 flyers given to people that actually need their grass cut.

This was my first lesson in marketing and it stays with me to this day.

What can you learn from this?

Simple. Focus your efforts on the people who are most likely to buy from you. You need to know everything about your ideal customer. Their income, hobbies, relationships, and most importantly how they talk. 

Speak to your Audience

You want your ad to cut through the noise and speak directly to your audience.

When a potential customer sees your ad, their reaction should be, “Ah, this is for me”.

 To speak straight to your potential customers and avoid blending in with the clutter, you need to do some background research and make some educated guesses about your audience.

Remember no product appeals to everyone; there is always a bias. 

Even something as simple as water has a targeted market!

The more you laser focus on a small group of people who are ready to buy, the more success you will have.

4 simple steps to identify and target the right market.

Every business has a specific audience with certain biases. We know a big mistake is to assume that everyone is a potential customer. Here’s how you can avoid that pitfall:

1. Identify Your Primary Customers: Understand who primarily buys your product. Are they men or women? What age groups do they belong to?

2. Use Customer Data: Look at customer reviews and feedback. What language do they use? What pain points do they mention? 

3. Do Background Research: Know your audience's demographics, interests, and behaviors. What are their lifestyles like? What are their hobbies and interests?

4. Direct Your Marketing Efforts: Focus your marketing efforts on this smaller group. Tailor your ads to address their specific needs and preferences. Make them feel understood and addressed.

So what have we learned?

By now we should know, the key to effective marketing lies in knowing your audience. By focusing on a specific group and tailoring your message to their needs and preferences, you can get better results. Remember, a clear, focused message is always better than a generic one. Take the time to understand and research your audience and watch the money roll in.